Marketers know better targeting means better results. But demographics only go so far in predicting how an audience will respond to your proposition. INmind™ for enriched audience views, ACI's innovative audience profiling tool, opens a window into how individuals receive, process and react to your message – empowering you to tailor and target messages more effectively.

The analysis and reports that form the basis of INmind™ were developed by Dr. Michael O'Connor, a respected behavioural scientist and the founder of Life Associates, a prestigious executive training and management consultancy. MSI Advanced Customer Insights holds exclusive rights to INmind applications in marketing.

Science tells us that individuals have multi-layered personalities. In essence, INmind maps three critical layers and provides unique and powerful insights. INmind offers three reports:

• INmind Personal Style describes personal motivations in various situations, identifying levels of satisfaction or stress, how we approach tasks, and how we interact with others.
• INmind Personal Values explores what we believe in, our objectives in life, and explains why we choose to behave as we do.
• INmind Personal Interest looks at what most - and least - excites our interest, personally and professionally, thereby shedding light on which activities are likely to be most rewarding.

Find out how INmind can help you understand customers and get better results. Contact Hans Lingeman (EU) or Paul Strasser (US).