The more you know about prospects’ preferences, values and interests, the easier it is to craft a targeted message that will capture attention – and transform prospects into  customers. INmind™ for enriched audience views, ACI’s innovative audience profiling tool, opens a window into how individuals will receive, process and react to your market development message – empowering you to tailor and target messages more effectively.

Behavioural science tells us that individuals have multi-layered personalities. In essence, our APM model maps three critical layers:  Style (our intuitive disposition toward life); Values (what we think we "should" do); and Interests (what we prefer to do or wish to avoid).  Each personality layer filters what we observe and how we perceive it. Understanding all the dimensions of that process can help marketers develop better strategies, which will yield better results.

The basis of INmind™ was designed by Life Associates, Inc., a US-based management consultancy founded by leading behavioural scientist, Dr. Michael O’Connor. MSI Advanced Customer Insights holds exclusive rights to its applications in marketing.

Use INmind as an acquisition tool to:

• Assess whether a prospect’s values and interests align with your brand or product offering
• Guide creative and messaging content
• Determine communications preferences (style, channel)

Find out how INmind can improve your customer acquisition program. Contact Remy van Lieshout(EU) or Paul Strasser(US).