Marketers know better targeting means better results. But demographics only go so far in predicting how an audience will respond to your proposition. INmind™ for enriched audience views, ACI's innovative audience profiling tool, opens a window into how individuals receive, process and react to your message – empowering you to tailor and target messages more effectively.

Behavioural science tells us that individuals have multi-layered personalities. In essence, INmind maps three critical layers: Style (our intuitive disposition toward life); Values (what we think we "should" do); and Interests (what we prefer to do or wish to avoid). Each personality layer filters what we observe and how we perceive it. Understanding all the dimensions of that process can help marketers develop better strategies, which will yield better results.

The basis of INmind was designed by Life Associates, Inc., a US-based management consultancy founded by leading behavioural scientist, Dr. Michael O'Connor. MSI Advanced Customer Insights holds exclusive rights to its applications in marketing.

Use INmind as a retention tool to:

• Determine communications preferences (style, channel)
• Assess customer loyalty
• Identify and evaluate marketing propositions
• Segment audiences based on needs, attitudes and values
• Assess your brand equity against the interests and values of your customers

Find out how INmind profiling can impact your marketing results. Contact Paul Strasser (US) or or Hans Lingeman (NL).