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Imagine an ongoing dialogue with a customer – let's call him "Joe." During this dialogue, you hear about other brands Joe is attracted to – and if he's likely to defect. The dialogue continues and the system not only alerts you to a sales opportunity but also tells you how to sell to Joe, based on his values and preferences. So, turning insight into foresight, you frame your marketing message perfectly, Joe buys your new product and his loyalty to your brand is enhanced. Now, if you could extrapolate what is learned from dialogue with Joe across your customer base, how much more effective would your marketing programs be?

Essentially, that is the concept behind INtouch™, a dialogue marketing program that allows you to identify needs and opportunities and tailor marketing tactics accordingly. With it you can:

• Increase brand loyalty and customer retention
• Maximize revenues via up-selling and cross-selling opportunities
• Improve effectiveness of direct marketing campaigns
• Generate better ROI for marketing expenditures
• Enrich customer understanding by adding INmind™, our innovative audience profiling tool

Interested in getting better marketing results? Contact Paul Strasser (The Americas and Asia Pacific) or Hans Lingeman (EU).