Got INsight™? Great! Now, go deeper. Use INmind™ for enriched audience views, our innovative personality model to gain an unprecedented understanding of your target audiences.

The basis of our model was designed by Life Associates, Inc., a US-based management consultancy founded by leading behavioural scientist, Dr. Michael O´Connor. MSI Advanced Customer Insights holds exclusive rights to its applications in marketing — and its impact on research results is significant.

Behavioural science tells us that individuals have multi-layered personalities. In essence, INmind maps three critical layers: Style (our disposition toward life); Values (what we think we "should" do); and Interests (what we prefer to do or wish to avoid). Each personality layer filters what we observe and how we perceive it. Understanding all the dimensions of that process can help marketers develop better strategies, which will yield better results.

Use INmind as a research tool to:

• Enrich understanding of your audiences, and plot the most effective communications styles to reach them
• Segment target audiences
• Identify and evaluate positioning strategies
• Evaluate opportunities for brand extension

Find out how INsight can impact your research results. Contact Paul Strasser (US) or Hans Lingeman (EU)